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Common SEO mistakes and how to avoid them

Common SEO mistakes and how to avoid them

Search engine optimization (SEO) is a crucial aspect of digital marketing that helps websites rank higher in search engines and attract more organic traffic. However, many websites make common SEO mistakes that can hurt their rankings and overall visibility online. In...

The role of typography in web design

The role of typography in web design

The role of typography in web design is often underappreciated, but it plays a critical role in creating a visually appealing and user-friendly website. Typography refers to the art and technique of arranging type to make written language legible, readable and...

4 benefits of geo-targeting 

4 benefits of geo-targeting 

What is geo-targeting? Geo-targeting is a type of digital marketing in which ads or content are sent to certain places based on where they are. Using technology to figure out where a user can help send them the right content or ads.Geo-targeting improves marketing...